COMPANIES SCRAMBLE TO TACKLE AI-ENABLED CYBER ATTACKS, DEEPFAKES AS CONCERNS RISE OVER NEW THREATS
FIRST, IT WAS the image of the Pope cutting a suave figure in a Balenciaga puffer jacket. Then, a conversation on twitch between US President Joe Biden, Donald Trump and Barack Obama. What started with eliciting a few chuckles with deepfakes soon moved into dangerous territory closer home. Recently, in separate incidents, actors Rashmika Mandanna, Katrina Kaif and Sara Sachin Tendulkar were at the receiving end of manipulated images and videos. Earlier this year, a 73-year-old man in Kerala became the country's first target of a deep fake fraud after receiving a call from an imposter posing as his ex-colleague, urgently requesting financial assistance. The fraudster employed deepfake technology to craft a video call convincingly replicating the facial features and voice of the victim's former colleague. Concerned by these growing instances of AI-manipulated content spreading like wildfire, officials from the IT Ministry met with several to...